I watched this Super Bowl ad (via Youtube) and was quite shocked by what exactly the message that the execs at Groupon were trying to send to the world. The very idea of taking advantage of a struggling nation for profit is shameful and tasteless in my opinion. Then to go on to say to the consumer let's use a co-operative buying strategy to save some money is well...
Groupon has major damage control to do and likely will have to contend with serious consumer backlash. It is incredulous to think that not even one person in the entire organization had the insight or common sense to say that maybe the ad was wrong right from the start.
Most importantly, Groupon Inc. owes a huge apology to the people of Tibet for its insensitivity!
Here's a Super Bowl ad the social media universe quickly voiced displeasure with (and it's raking up many more dislikes than likes on YouTube): Groupon's Tibet ad.
"The people of Tibet are in trouble," actor Timothy Hutton explains in a voiceover. "Their very culture is in jeopardy. But they still whip up an amazing fish curry."
Hutton says that he's at a restaurant in Chicago enjoying Tibetan food because hundreds signed up for a related Groupon deal.
Is Groupon exploiting tragedy in Tibet for its own business with this ad? Is this similar to Kenneth Cole's misguided Cairo message, though played out in front of millions more during the Super Bowl? Watch the ad and then let us know what you think of it in the poll below.