Friday, February 4, 2011

Can Internet Chatter Really Predict The Winner Of Super Bowl XLV?

The idea of accurately predicting the outcome to one of the greatest annual sporting events is what every fan dreams of. I personally think (and predict) that this year's Super Bowl is going to come down to some last second heroics and the winner decided in an instant.

Can't wait until Sunday...


Amplify’d from

Trends in Internet chatter have correctly predicted the winner of the Super Bowl for at least four years. And if the same correlation continues, it looks like Sunday will be a very happy day in Green Bay.

The Super Bowl team discussed most during the month of January ended up taking home the Vince Lombardi trophy every year since 2008, according to data collected by social media analysis company Infegy.

The gap between online discussion of the Packers and the Steelers is smaller than between any two Super Bowl teams the company has analyzed. In Super Bowl discussions, Green Bay was mentioned 12.28% of the time. Pittsburgh was mentioned 12.02% of the time.

Even though the buzz factor is close, however, the Packers are trouncing the Steelers in the sentiment game. Conversations around the Packers were 78% positive in past month, compared with only 69% positive for the Steelers during the same period. If Graves’s wisdom of the crowd theory holds true, the Packer’s higher frequency of positive sentiment should bode just as well for the team as their slight lead in online buzz.

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